Quintana Roo Bets on Luxury, Diving and Gastronomy Tourism for 2027

Cancún, Quintana Roo — Quintana Roo is betting on specialized tourism niches — luxury travel, gastronomy and diving among them — to drive growth through the end of 2026 and into 2027, state tourism officials said.

Pablo Casas, undersecretary of promotion at the State Tourism Department, said one of the clearest trends in the destination is the rise of new hotel openings in Costa Mujeres, an area concentrated on higher-income travelers.

The exclusivity of the zone, combined with the arrival of new hotels and the renovation of existing properties, has helped the market win strong acceptance among visitors, Casas said.

With a new highway now under construction, expectations point to continued growth in Costa Mujeres and further hotel openings, which officials expect to significantly increase visitor numbers.

The state strategy also calls for strengthening the luxury segment through targeted campaigns in international markets. It is paired with a gastronomic promotion effort and diversification initiatives, including a specialized diving guide that covers Cozumel, Puerto Morelos, Cancún, Isla Mujeres and Holbox, the last of which is tied to whale shark experiences.

The guide will be presented at major national and international tourism fairs, both specialized and general, including events in Colombia, the Tianguis Turístico, London, FIT Argentina and São Paulo.

A Mexican Caribbean Cenotes Guide will also be added to the strategy, initially featuring 16 cenotes located mainly in Tulum, Puerto Morelos and Playa del Carmen.

Although Quintana Roo is home to more than 300 cenotes, the selection for the first guide was limited to certified sites included in the state’s tourism registry, with the aim of offering visitors greater safety and certainty.

The new publication is set to be presented soon in New Orleans at one of the leading international fairs specializing in diving.