Profeco Launches Day of the Dead Price Monitoring Operation Across Quintana Roo

Cancún, Quintana Roo — Mexico’s Federal Consumer Protection Agency, known as Profeco, has launched a special inspection and commercial surveillance operation across Quintana Roo for the Day of the Dead holiday, checking that businesses honor listed prices and display them clearly for shoppers.

The operation runs through Sunday and targets retailers selling the flowers, food and goods that families buy for altars and cemetery visits.

José Luis Pineda Díaz, director of the agency’s Consumer Office for the Mexican Caribbean Zone, outlined the inspections planned for the season.

Which businesses are being checked

Inspectors will monitor flower shops, bakeries, candy stores, shopping centers, public markets and businesses specializing in ornaments and products for altars and rituals, as well as toy stores.

Roughly 16 field staff will cover the state and the municipalities that fall under the office’s jurisdiction, which also includes eastern Yucatán.

During store visits, staff will place official Profeco price tags on products to state the authorized price clearly and give shoppers certainty at the register, Pineda Díaz said.

Cemetery stalls fall outside agency’s remit

Pineda Díaz said the semiformal stalls set up near cemeteries such as Jardines de Paz and the Municipal Cemetery are not formally established businesses, so they fall outside Profeco’s inspection scope. Regulating those vendors is the responsibility of the municipal government, he said.

Buen Fin planning under way

The office is also preparing for the Buen Fin discount shopping event, with service modules planned in Cancún, Playa del Carmen, Chetumal and Valladolid, in addition to the permanent module at the airport.