Grupo Posadas’ 55% Hotel Sale Aims to Revive Mexican Tourism

Grupo Posadas, whose portfolio includes hotels such as Live Aqua, One, Fiesta Americana and Fiesta Inn, is seeking to revive Mexican tourism with a week of promotions leading up to Buen Fin, Mexico’s Black Friday equivalent, as the sector faces a challenging year.

The group is focusing on gastronomic experiences for domestic visitors through a season of discounts. Enrique Calderón, vice president of operations for Grupo Posadas, said the company is promoting a portfolio of tailor-made experiences.

“We are promoting a portfolio of tailor-made experiences that can include dinners with a telescope and an astrologer, group breakfasts with a chef in Oaxaca, or visits to spas,” Calderón said.

The sale will run from November 13 to 17 on the Fiesta Americana Travelty platform. Customers will be able to find discounts of up to 55% and vouchers of up to 5,000 pesos on hotels and experiences that are booked. The discounts are available for stays prior to April 30, 2027.

Calderón said that although beach destinations remain among the favorites of Mexicans, during long weekends destinations near cities that are not beaches also offer wellness experiences that attract the attention of nationals and foreigners.

In 2026, the tourism sector experienced a decline in both visitor numbers and revenue. The wave of violence triggered by the arrest of “El Mencho” caused this drop, although the executive anticipates a recovery during the winter and throughout 2027.

“That was a one-time event, and we see that by 2027 that will play out positively for the recovery in Jalisco destinations like Puerto Vallarta and Guadalajara,” he said.

Although this year hospitality will register figures below those of 2025, there is confidence that the World Cup put Mexico in the world’s spotlight and that it can have an appeal for the following months.

“At Posadas, we are a leading Mexican company with a strong presence, and we are making this sale because after the World Cup, although not as many people came as we expected, many people did see us, and we hope for a 2027 with great events,” he said.

This weekend, events such as the Day of the Dead celebrations and Formula 1 have revived the sector and are registering full occupancy in places like Cancun and Los Cabos.

“This kind of thing attracts national and international demand,” he explained. “Mexico City is receiving national and foreign tourists, while in Oaxaca, 30% are Americans and 70% are Mexicans.”