Playa del Carmen Tourism Chief to Draft 2027 Promotion Strategy With Industry

Playa del Carmen, Quintana Roo — The resort city’s newly appointed municipal tourism secretary, Raúl Aguilar, said he will meet with industry representatives to set promotion strategies for 2027, with the first sessions aimed at reviewing what service providers need and shaping the department’s decisions.

Aguilar said he is assembling an agenda of meetings with restaurant owners, small and large hotels, parks and other tourism businesses. The goal, he said, is to hear their views, review data on how the local tourism economy is performing and agree on joint actions that benefit the destination.

The secretary added that he has begun reviewing budget and promotion matters for next year. He said he will continue with strategies and activities already scheduled while he takes over and updates the department’s pending business.

High season coordination a priority

With the high season approaching, Aguilar said an immediate priority is maintaining coordination with the municipal government and service providers to improve the visitor experience. He discussed occupancy and booking expectations but did not provide specific projections for Playa del Carmen.

Aguilar invited industry members and residents to come to the tourism department with proposals and requests, saying the coming meetings will be used to build a shared work plan and define the city’s tourism promotion efforts for 2027.