Hyatt Zilara Cancún Targets 70% Winter Occupancy After $75 Million Renovation

Cancún, Quintana Roo — Hyatt Zilara Cancún expects to reach at least 70% occupancy during the coming winter season, a target built into the resort’s budget for the period, general manager Eduardo Rojas said.

Rojas acknowledged that the hotel sector faces a difficult outlook because of a reduction in available airline seats and rising airfares. In response, the resort raised its rates modestly while working to position its revamped offerings with travelers.

The hotel’s main transformation came from a renovation that ran for 13 months and represented an investment of roughly $75 million. Although the work was originally scheduled for completion between January and February, delays tied to construction and the supply of materials pushed the reopening back to May 1.

Rojas said the property is still carrying out investments following the renovation, and that the new concept mainly reshapes its entertainment and dining experiences.

The goal, he said, is to add music-related activities and elements of Mexican culture, while reducing reliance on traditional shows.

The dining lineup was also reworked, now featuring six restaurants, a sports bar, a bar and a speakeasy. The new concepts include Asian kitchens with teppanyaki, Korean barbecue, sushi and noodles, along with a Mexican venue called “La Casa de Benito,” where guests take part in cooking activities with a chef.

The hotel keeps its adults-only concept and will hold its official opening on October 21. For the winter, it expects occupancy of at least 70% amid higher air travel costs and competition to attract visitors through new experiences and rate adjustments.