Holbox Hotel Occupancy Falls to 43.8% Ahead of Winter Season

Holbox, Quintana Roo — Hotel occupancy on Holbox fell to 43.8 percent this week, slightly below the 45.8 percent average reported for the Mexican Caribbean, prompting tourism officials in Lázaro Cárdenas to step up promotion and prepare strategies to win back visitors ahead of the winter season, municipal Tourism Director Alejandro González Villanueva said.

The official said the decline coincides with the weeks following the start of the school year, a period when travel traditionally slows. The approaching end of whale shark season — one of the island’s biggest draws during these months — has added to the drop.

Holbox Looks to Recover Visitors in Winter

González Villanueva said the Tourism Department is holding meetings and coordinating with business owners, service providers and other members of the sector to strengthen promotion of the island during the slowest months.

The strategy also targets the winter season, historically one of the busiest periods for Holbox. The goal, he said, is to make the most of the island’s attractions and prevent the September downturn from lasting through the end of the year.

The director acknowledged the current decline but maintained that Holbox still offers enough to generate activity beyond whale shark season. Local authorities will look to promotion of those attractions to help rebuild occupancy as the winter holidays approach.