Hecho en Quintana Roo Program Tops 560 Products, Adds DHL Export Route

Chetumal, Quintana Roo — The Hecho en Quintana Roo (Made in Quintana Roo) seal has grown from a local identity label into a broader commercial strategy, with more than 560 products now carrying the state brand, according to Paul Carrillo de Cáceres, head of the state Economic Development Department (SEDE).

Catalog Grows From 150 to More Than 560

State figures show steady growth for the program. The catalog expanded from 150 registered products in 2022 to more than 560 today, and 94 new micro, small and medium-sized enterprises (MSMEs) joined during the most recent administrative period.

Carrillo de Cáceres said the push helps strengthen a sense of belonging in the northern municipalities of Quintana Roo, where a large floating and migrant population lives.

“That is the level of importance that was given to Hecho en Quintana Roo. Personally, it matters a great deal to me as someone from Quintana Roo, because it gives us identity,” the official said.

DHL Deal Cuts Shipping Costs

To address the high transport costs that local producers face, SEDE signed an agreement with logistics company DHL. Under the deal, local MSMEs and artisans receive discounts of up to 80% on international shipments and up to 60% on domestic freight, along with specialized export training.

More than 92 companies are already using the benefits to distribute products such as sauces, wooden crafts, embroidery and basketry. The department noted that holding the state seal is not required to access the preferential shipping rates.

Tren Maya Stall and Online Sales

The commercial expansion strategy combines physical and digital channels. In 2025, the department opened an official point of sale at the Tren Maya station in Chetumal featuring 10 local brands, and later launched a digital platform for online sales of crafts and regional products.

The department’s current challenge is to position local producers within larger commercial chains and international markets.