The hotel industry in the Mexican Caribbean, alongside national travel agents, is ramping up its promotional activities in destinations like Puebla in anticipation of the summer season. The Association of Hotels in Cancun, Puerto Morelos, and Isla Mujeres is spearheading these efforts, showcasing destination highlights and new hotel features to prepare the market.
Rebeca Bravo, the association's promotion director, underscored the importance of a recent "trade show" breakfast in Puebla. Over 10 hoteliers used this event to present their offerings to roughly 100 travel agents. Additionally, targeted visits to travel agencies were arranged to share information and boost business tourism.
Between June 17 and 21, the first multi-destination meeting took place. This event saw the participation of 12 wholesale operators from various parts of the country. The aim was to promote and bolster the heart of Cancun, Isla Mujeres, and Puerto Morelos, by showcasing the range of hotel options and activities available at each destination.
In Isla Mujeres, the operators embarked on a tour to familiarize themselves with the island's tourism infrastructure. They stayed in several hotels to experience the service quality firsthand. In Puerto Morelos, they visited The Vibes hotel and other establishments to better understand the local hotel and tourism offerings.
These collaborative promotional efforts between the hotel industry and travel agents aim to establish the Mexican Caribbean as a diverse and appealing destination, ready for a summer season brimming with opportunities.
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