Tulum Seeks to Boost Tourism Promotion After Tianguis Turístico 2026 Agreements

Tulum, Quintana Roo — Tulum’s participation in the Tianguis Turístico de México 2026 has yielded a series of agreements and alliances aimed at strengthening the destination’s promotion in both national and international markets, as the municipality seeks to maintain competitiveness and attract more visitors.

During the weekly press conference “Tulum Comunica y Avanza,” municipal authorities announced the results of the event held in Acapulco, Guerrero, where representatives held meetings with tourism organizations, airlines, and local governments.

Mayor Diego Castañón Trejo said these contacts are part of a strategy to keep Tulum among the most prominent destinations on the Riviera Maya. He noted that attending such forums allows the municipality to expand its promotion and open new avenues for collaboration.

Hayde Hernández Pastrana, director of tourism, reported that alliances were secured with the Mexican Association of Travel Agencies, the airline Mexicana, and authorities from cities including Tuxpan, Veracruz; Monterrey, Nuevo León; and Valladolid, Yucatán.

According to Hernández, the agreements include exchanging promotional strategies, jointly marketing tourist attractions, and collaborating to boost Tulum’s presence on various platforms and tourism markets.

Officials also highlighted the impact of the Tulum Air Show 2026, which drew more than 24,000 attendees and reached millions of views through television and digital broadcasts, making it one of the most media-exposed events for the destination this year.

Municipal authorities said such activities are part of an effort to diversify the tourism offering and position Tulum not only as a beach destination but also as a venue for international, sports, and entertainment events.

On security, Public Safety Secretary Edgar Aguilar Rico said coordination with state, federal, and military forces remains ongoing to reinforce surveillance in the municipality and tourist areas.

According to data presented at the conference, authorities reported a 70% reduction in homicides, along with continued preventive operations at various points in the municipality.

The municipal government said it will continue to promote actions focused on promotion, connectivity, investment attraction, and security strengthening, aiming to maintain tourism as one of Tulum’s main economic drivers.