Tulum, Quintana Roo — Hotel operators in Tulum are pushing for lower entry fees at Parque del Jaguar, the archaeological and ecological park managed by Grupo Mundo Maya, aiming to make the attraction more affordable for visitors.
Pamela Galicia, sales director at the Holiday Inn Tulum, said her hotel is in talks with park officials and other tourism businesses to create promotional packages and alliances that would benefit guests.
“We are working on that, we are approaching the Parque del Jaguar and other companies. We are doing the work to bring people in. If we can convince them that together we can achieve more, this can work better,” Galicia said.
She acknowledged that some visitors comment on the cost of entry, but noted that most consider the experience worthwhile. “It’s an archaeological zone right on the beach, with a museum and various services. I haven’t heard anyone say it’s not worth what they pay. Maybe the prices are a bit high, but that’s not in our hands,” she said.
Galicia added that if tourists cannot afford the park, there are other archaeological sites in the region, and that so far no negative feedback has been received about the quality of the attraction.
Alonso Rivas, manager of Hotel Kukulcán, called the entry fees excessive for both domestic and international tourists. Currently, Mexican nationals pay 255 pesos (about $14) and foreigners pay 415 pesos (about $23) to enter the park, plus additional fees of 100 to 200 pesos for access to the archaeological zone.
“The charges are excessive, and that has led Tulum into a tourism and economic decline,” Rivas said.
Hoteliers hope that collaborative agreements and joint promotions will boost visits to Parque del Jaguar, strengthen tourism activity, and improve the destination’s competitiveness.
