Quintana Roo to Add 10,000 Hotel Rooms by 2028

Cancún, Quintana Roo — Quintana Roo plans to add more than 10,000 hotel rooms by 2028, even as tourism activity cools in some destinations along the Mexican Caribbean, with investors continuing to bet on expanding and diversifying the state’s lodging supply.

Omar Govea Hernández, deputy secretary of Planning, Tourism Development and Regulatory Improvement at the Quintana Roo Tourism Department (Sedetur), said more than 14 projects were counted at the close of 2025, and another 14 developments are expected to open during 2026.

The outlook through 2028 exceeds 10,000 additional rooms, a figure state officials say reflects investor confidence in the state’s tourism future.

The expansion will not be limited to the traditional resort corridors. The projects include investments in Benito Juárez and Costa Mujeres, as well as Bacalar, Mahahual, Chetumal and areas of Felipe Carrillo Puerto and José María Morelos.

Among the developments planned for Costa Mujeres are projects under brands such as RIU, St. Regis, Grand Hyatt and JW Marriott. Recent openings including Ocean Allure, Majestic Mirage and Excellence Coral Playa Mujeres added about 1,700 rooms.

Growth Comes as Some Indicators Soften

The pipeline is moving forward while some tourism indicators show weakness. The real estate sector, for example, is going through a slowdown and greater selectivity in investment. In Tulum, registrations of new projects stood at zero through August, as the market works to absorb existing inventory first.

Despite that backdrop, hotel industry representatives maintain that investment remains steady, while authorities are seeking to broaden the offer into segments such as community tourism, culinary travel, wellness and health, alongside the traditional sun-and-beach market.

Sedetur is also working with real estate representatives to exchange information on public policy, regulation and the areas seen as having the greatest potential for new projects.

If the projections hold, Quintana Roo will reach 2028 with more than 10,000 additional rooms. The challenge will be matching that growth in infrastructure with enough tourist demand to absorb the new supply.