Playa del Carmen, Quintana Roo — Mayor Estefanía Mercado led the latest edition of the “Brigadas de Transformación” on Thursday, a municipal initiative that has so far provided support to 1,200 small and medium-sized businesses in the city.
The event took place near the first park of the Villas del Sol neighborhood and was organized by the city’s Economic Development and Investment Attraction Department, headed by Estefanía Hernández. The program aims to bring government services, training, and resources directly to local entrepreneurs and merchants.
During a tour of the event, Mercado emphasized that the brigades are part of a strategy to offer personalized advice, accompaniment, and free training to those working to grow their businesses and strengthen the local economy.
“When we support our entrepreneurs and small businesses, we are investing in the well-being of our families and building a stronger, fairer, and more solidary economy for Playa del Carmen,” the mayor said.
Services offered at the brigades include free specialized training, commercial promotion and development, connections with suppliers and customers, access to the “Hecho en Playa” certification, and personalized advice to improve business operations and competitiveness.
Economic Development Secretary Estefanía Hernández explained that the goal is to provide entrepreneurs with concrete tools to consolidate their projects and expand growth opportunities.
“Economic development is also social policy, because when we strengthen local businesses, we help generate employment, income, and better living conditions for families in our municipality,” she said.
Hernández detailed that the 1,200 businesses served so far have received assistance with permits and license renewals, business startup advice, free courses and training, credit and financing, promotion through the Pase Playense program, support for artisans and local producers, and workshops on community gardens.
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