Mundo Maya Nations Agree on Multi-Destination Tourism Route

Cancún, Quintana Roo — Tourism authorities from Mexico and four Central American countries have agreed on three pillars to weave their attractions into a single regional offering under the Mundo Maya brand.

Officials from Yucatán and Quintana Roo, representing Mexico, joined counterparts from Belize, El Salvador, Guatemala and Honduras in approving the creation of a regional multi-destination route, the development of community tourism experience guides, and the production of joint promotional materials. The coordinated push is meant to go beyond each country’s individual marketing efforts.

The agreements were finalized during the meeting of the Directive Council and the 82nd Regional Commission of the Mundo Maya Organization, held in Copán Ruinas, Honduras, and chaired by Honduran Tourism Minister Andrés Ehrler. The sessions ran alongside a workshop on creating the Mundo Maya Multi-Destination Tourism Route.

In a video message, federal Tourism Secretary Josefina Rodríguez Zamora stressed the deep historical, heritage and community ties that bind the countries forming the international circuit.

Speaking for Yucatán, Raúl Paz Noriega, deputy secretary for sustainable tourism development at the state tourism department (Sefotur), took part in working groups tasked with linking the cultural, historical and natural attractions of the five participating countries.

Paz Noriega presented the results of the 2026 edition of K’íiwik: Mundo Maya Tourism Fair, held in June in Mérida. The event drew more than 700 participants and 309 exhibitors, and generated close to 5,000 business appointments that strengthened commercial ties. El Salvador will host the next edition in 2028.

Under the new framework, the Mundo Maya Tourism Route will act as the bridge connecting attractions across the region, while the Community Tourism Experience Guides will have support from UNESCO, continuing the travel document Mexico presented last year.

Marketing will also lean on upgraded transport infrastructure. Alejandro López Salcido, general manager of Chichén Itzá International Airport, and the terminal’s director general, Salvador Bisogno Peniche, presented the airport’s logistics capacity for handling visitor flows between the destinations that make up the cultural region.