Morena Polls Confirm Gino Segura’s Lead in Quintana Roo as Marín Trails Ana Paty

Graphic showing Morena polling results for the Quintana Roo coordinator race won by senator-on-leave Eugenio Gino Segura

Mexico City — Morena released the polling data behind its state coordinator selections for the 2027 elections, a move party leaders framed as an effort to make the internal process transparent and answer questions raised in several states.

Citlalli Hernández, Morena’s secretary general and head of its National Elections Commission, said the aspirants had seen the survey results and rejected claims that any of them were caught off guard by information they did not already know.

According to the party, at least three measurements were carried out in each state: one Morena poll and two mirror surveys conducted by outside polling firms. Officials said the results agreed in the states where the process has concluded.

Quintana Roo Numbers

In Quintana Roo, the figures detail how senator-on-leave Eugenio “Gino” Segura won designation as the state’s coordinator of the transformation.

Segura posted the highest percentages among the aspirants in nearly every attribute evaluated: 54.66% name recognition, 29.82% positive opinion, 19.62% honesty, 23.62% closeness, 24.29% knowledge of the state and 18.22% on following through on what he says.

He also led on being seen as a good candidate (31.84%), on vote intention (30.55%) and on preference to be the candidate of the Morena-PT-PVEM coalition (36.08%).

In that last category — part of the weighting used to choose the coordinator — Ana Patricia Peralta placed second with 14.41%, followed by Rafael Marín Mollinedo with 10.45%. Marybel Villegas took 4.60%, Faviola Palma 2.09% and Alexa Murguía 1.04%.

The gap held across the remaining attributes. On positive opinion, Segura reached 29.82%, against 18.09% for Peralta and 11.91% for Marín. On honesty, the senator on leave registered 19.62%, compared with 12.68% for Peralta and 7.67% for Marín, while on closeness he took 23.62% against 13.12% and 8.30%, respectively.

Marín Said He Finished Third

The newly published results give context to comments Rafael Marín made on Sept. 15, when Morena announced Segura’s designation. Leaving the event in Mexico City, the former head of Mexico’s National Customs Agency said he had finished third and that he accepted the poll’s outcome.

“It was the poll,” Marín replied when asked about his position in the process, adding that he respected his party’s decision.

His account matches the order indicated by the released table: behind Segura and Ana Patricia Peralta, Marín places above Marybel Villegas in the main weighted indicators.

On name recognition, however, Marín placed fourth. Of those surveyed, 54.66% said they knew the senator on leave, followed by 45.49% for Ana Patricia Peralta de la Peña, 32.19% for Marybel Villegas and 30.38% for Rafael Marín Mollinedo.

A Lead Built Across Multiple Indicators

The survey shows Segura’s advantage was not confined to the question of who should be the candidate, but extended across the attributes Morena used to build its final weighting.

The document says the evaluation considered citizens’ positive opinion; attributes such as honesty, closeness, knowledge of the state and follow-through; plus perception as a good candidate, vote intention and preference as candidate for Morena, PT and PVEM.

Segura’s weightings in those categories are highlighted in the table and give him the maximum score of 10 under the methodology shown in the document.

Morena announced Segura as Quintana Roo’s state coordinator of the transformation on Sept. 15, after an internal process that also included Rafael Marín, Ana Patricia Peralta, Marybel Villegas and Alexa Murguía, as well as Faviola Palma, according to the released table.

The Quintana Roo process was marked by competition among Morena’s different factions and by complaints from Marín supporters during the announcement of Segura’s win — although Marín himself later called for respecting the party’s decision.

The release of the polls now shows the numbers Morena used to justify its decision and sets a benchmark for the party’s next stage of organization in Quintana Roo ahead of 2027.

The designation opens for Segura the next stage of Morena’s territorial organizing. Formally, the coordinator role belongs to the party’s internal process and does not by itself constitute the legal filing of a candidacy.

By Ana Reyes

Ana Reyes covers environmental policy, conservation initiatives, infrastructure projects, and political developments across the Yucatán Peninsula for Riviera Maya News & Events. She reports on issues from sargassum management and reef conservation to the Maya Train, coastal development, and state and federal policy affecting Quintana Roo and the broader peninsula.Ana has covered environmental and political news since 2023, tracking key developments in Mexico's environmental regulations, coral reef protection, coastal zone management, and the intersection of tourism development with conservation efforts. Her reporting spans from Cancun's hotel zone to the Sian Ka'an Biosphere Reserve and the culturally significant regions of the Yucatán interior.Ana is fluent in English and Spanish, and draws from a wide range of sources including government environmental agencies, conservation organizations, academic researchers, and local community leaders to provide balanced, well-sourced coverage. She is particularly focused on how environmental policy decisions affect the daily lives of residents and the long-term sustainability of the region.For story tips: ana@rivieramayanews.mx