Influencers Boost Cancún Business Marketing

Cancún, Mexico — Public relations in a destination like Cancún make the use of influencers necessary to advertise products and services to tourism.

Rocío Mena Réndiz, president of the Riviera Maya Public Relations Association, acknowledged that the use of influencers by companies is growing, a trend that will continue into 2026.

“Public relations are also seeking to impact through social networks, such as Facebook, Instagram, and TikTok, especially the latter, which is one of the most dynamic and with rapid growth,” she said.

Short videos are trending, and influencers have specialized in how to create content to reach the public directly.

Another trend being used a lot is artificial intelligence, which is used as a tool to publicize corporate social responsibility topics that companies carry out.

“Influencers play an important role in businesses such as real estate developments, restaurants, product and service presentations, and social events,” she stated.

Their work is a powerful and valid tool that should be used because it is the way people are communicating currently.

She emphasized the importance of influencers’ preparation, that they have the necessary knowledge to perform their work in promoting brands.

The concept of influencer was born in 2010 through social networks but has existed for a long time, so their role in companies is no longer accessory but strategic.

The Federal Consumer Protection Agency (PROFECO) published the “Guide to Advertising for Influencers” so that content creators clearly identify paid advertising and comply with transparency standards.