Othón P. Blanco, Quintana Roo — Holbox, Felipe Carrillo Puerto and Puerto Morelos are among the Quintana Roo destinations that could pursue a Pueblos Mágicos designation if federal tourism officials open a new round of applications in 2027.
Tourism Secretary Josefina Rodríguez Zamora said her agency will first assess how the 177 municipalities currently enrolled in the program are performing before deciding whether to expand the list of recognized destinations.
She said that review will determine whether a new call for applications is issued and what requirements interested municipalities would have to meet.
In Quintana Roo, Holbox, Felipe Carrillo Puerto and Puerto Morelos have been mentioned as possible candidates, though no application process is currently open and none of the three holds the designation.
The Pueblos Mágicos program recognizes communities that offer elements such as history, traditions, cultural heritage, architecture and a distinct local identity, along with the capacity to host visitors and develop tourism activities.
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