Yucatán Draws 11,566 Million Pesos in Tourism Investment, Creating 15,508 Jobs

Mérida, Yucatán — Yucatán has captured 11,566 million pesos in tourism investment since the start of Governor Joaquín Díaz Mena’s administration, funding projects that officials say will generate 15,508 jobs.

Officials said the investments were recorded through Sept. 30, 2026. Six of every ten pesos — 6,851 million — were directed to the state’s interior.

Of the 15,508 jobs tied to the projects, 4,810 are direct and 10,698 indirect. The interior accounts for 59.2% of the investment, while Mérida accounts for 4,715 million pesos, or 40.8% of the total.

Two New Hotels in Valladolid and Hunucmá

In September, two hotels were registered with a combined investment of 34 million pesos: Amaya Hotel Boutique in Valladolid and Hotel Woway in Hunucmá.

Accumulated investment grew by 2,952 million pesos compared with the figure reported at the close of September 2025.

The money has flowed primarily into three areas:

• Lodging: 57.8%
• Marinas and beach clubs: 34.3%
• Restaurants: 2.8%

The figures come from the September tourism investment report compiled by Sefotur, the state’s tourism development department.

Economic Growth and Energy Projects

At the governor’s most recent press conference, Economy and Labor Secretary Ermilo Barrera Novelo said the state economy is growing at 2.5%, and that the government has 88 projects in its pipeline that are expected to create 79,000 direct and indirect jobs.

Foreign investment in the first half of 2026 totaled US$260.87 million, and the average daily wage stood at 561 pesos as of August.

Barrera also said the Mérida IV and Valladolid power generation plants will begin operating in 2028. In addition, he said, Yucatán has wind and solar plant projects worth US$1,196 million. Once completed, those projects would raise the state’s generating capacity from 1,996 megawatts to 2,355 megawatts, a surplus of 4,351 megawatts, according to the official.