Quinta Avenida Board in Playa del Carmen Aims to Start Work in Early 2027

Playa del Carmen, Quintana Roo — A new board charged with improving the urban image of Playa del Carmen’s Quinta Avenida could begin operating in early 2027, although no official start date has been set, the head of the Riviera Maya’s leading business group said.

José Ramón Cárdenas González, president of the Consejo Coordinador Empresarial de la Riviera Maya (Riviera Maya Business Coordinating Council), said the body’s goal is to strengthen the care and maintenance of one of the Mexican Caribbean’s flagship tourist corridors. Its work would include repairing damage along the avenue and establishing common standards for storefront facades, signs and other visible elements.

Meetings Underway, Sand Tones Proposed

Cárdenas González said meetings have already been held to review how the board would function and the guidelines it would seek to implement. Among the proposals discussed is the use of sand tones — a nod to Playa del Carmen’s signature colors — along with the standardization of certain elements of the avenue’s commercial look.

He acknowledged, however, that no precise date has been announced for the board to begin its activities, even as talks about the project continue.

A Gradual Makeover

The business leader said work could start in the first months of 2027, but stressed that the transformation of Quinta Avenida would have to unfold gradually. He said changing the urban image of the entire corridor is not something that can be done overnight, given the diversity of businesses there and the need to phase in criteria that can be applied over time.

The aim is to improve the area’s visual condition, keep its public spaces in better shape and move toward a more uniform image, without forcing an immediate overhaul of every business.

Around 15 Businesses Close

On the commercial front, Cárdenas González reported the closure of about 15 establishments, mainly restaurants. He said the businesses that shut were of different types and sizes along a corridor that also hosts tattoo parlors, souvenir shops and other services aimed at visitors.

The closures reflect the changes facing commercial activity in one of the places most visited by domestic and international tourists in Playa del Carmen. Business leaders hope the new board will help improve the upkeep and presentation of Quinta Avenida through coordinated action at an emblematic address for Quintana Roo’s tourism offering.