Tecate Opens New Public Beach Access in Tulum to Counter Private Restrictions

Tulum, Quintana Roo — A new public beach access point opened in this popular tourist destination on Friday, part of a private initiative by the beer brand Tecate to provide free entry to coastal areas often restricted by hotels and private developments.

The project, called “Acceso Playa Tecate,” aims to create open pathways from public streets directly to the shoreline, allowing residents and visitors to enter without paying fees, making purchases, or facing other barriers.

During the project presentation, Nicolás Álvarez Esquiano, brand manager for Tecate in Mexico, said the initiative stemmed from identifying a recurring problem voiced on social media: many people struggle to access beaches despite their legal status as public property.

“What we seek is to open access points where people can enter the beach without being charged covers, minimum consumption fees, or any other type of charge,” Álvarez said.

He clarified that the proposal does not involve creating beach clubs or operating tourist services directly. Instead, it focuses solely on guaranteeing free passage to the coastal zone. Once on the beach, restaurants, bars, or other establishments will maintain their own independent services and commercial policies.

According to organizers, people can bring personal items or their own food, as long as they comply with local regulations. Usage and stay rules will depend on existing municipal or state laws where new access points open.

Tourism sector representatives also participated in the opening event, supporting the initiative to ensure compliance with applicable legal provisions and long-term operability.

The company noted this Tulum location joins another similar access point already operating in another Mexican tourist destination. It plans to open more such spaces in various coastal states this year.

Although organizers did not specify the exact beach area linked to this access during the announcement, they emphasized the main goal is to create direct corridors from the street to the sand.

Mexican law establishes beaches as public property, but in many tourist destinations, access difficulties persist due to hotels, beach clubs, or private developments. This initiative aims to intervene by opening access points that allow free passage for both residents and visitors.