Quintana Roo Tops Mexico in Spanish Hotel Investment

Cancún — Quintana Roo has solidified its position as the epicenter of Spanish hotel investment in Mexico, accounting for between 34 and 35 percent of the total room supply operated by chains from that country. This was confirmed by José Miguel Machimbarrena Cuerda, Tourism Counselor of the Embassy of Spain in Mexico, who emphasized that this significant share reflects the sector's confidence in the economic and touristic strength of the region.

Mexican Caribbean to Remain a Priority Destination

The diplomat highlighted that the Mexican Caribbean will continue to be a priority destination for Spanish companies, which have found the area to be a profitable and strategic platform for growth. Factors such as air connectivity, the international recognition of Cancún, and the diversification toward other tourist hubs like the Riviera Maya and Costa Mujeres are strengthening the long-term commitment.

Spain, he noted, has established itself as one of the principal strategic partners in Mexico's touristic expansion. Evidence of this is the European country's consistent support for new investments, which are reflected not only in hotel infrastructure but also in job creation and regional development.

Mexico to Be Partner Country at FITUR

In this context, it was announced that Mexico will be the partner country at the 2025 Madrid International Tourism Fair (FITUR), placing the nation at the center of attention for international investors and wholesalers. This official announcement will be made at the end of September and is expected to open new bilateral business opportunities.

Machimbarrena stated that this designation will reinforce Mexico's importance as a global destination and, at the same time, will allow for closer economic cooperation between the two countries. For Quintana Roo, he added, it means maintaining its leadership in attracting foreign tourism investment and ensuring sustained growth in the hotel sector for the coming years.