Mexico Rejects Luxury Development on Sea Turtle Nesting Beach North of Playa del Carmen

A sandy beach with vegetation and a sign reading Playa Paraiso, the site of the rejected Playa 35 development

Playa del Carmen, Quintana Roo — Mexico’s Secretariat of Environment and Natural Resources (Semarnat) has denied authorization for the Playa 35 luxury condominium project planned for Playa Paraiso, a sea turtle nesting beach north of Playa del Carmen, after more than a year of review.

The project, promoted by developer DK del Caribe, called for 44 luxury apartments. Local residents had protested and demanded a halt to construction, warning that the development threatened not only the turtle nesting site but also the area’s rich flora and fauna.

The Federal Attorney’s Office for Environmental Protection (Profepa) had already shut down the project in 2024 after discovering it had obtained municipal construction permits under the previous administration of Lili Campos Miranda.

In an attempt to regularize the project, the developer submitted an Environmental Impact Statement to Semarnat’s General Directorate of Environmental Impact and Risk (DGIRA) in May 2025. The agency began its analysis the following month.

This week, Semarnat published its decision in the official Ecological Gazette, ruling the project unviable. According to the resolution in file 23QR2025TD029, the agency concluded that the authorization was not warranted because the project failed to comply with several criteria of the local Ecological Zoning Program for the municipality of Solidaridad (now Playa del Carmen).

The resolution also noted that the environmental impact assessment incorrectly evaluated impacts and therefore failed to establish adequate mitigation or compensation measures.

The luxury units had been listed for sale on real estate portals such as Maya Ocean Real Estate and Select Riviera Maya Real Estate, with prices ranging from $332,000 to $462,000.

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By Ana Reyes

Ana Reyes covers environmental policy, conservation initiatives, infrastructure projects, and political developments across the Yucatán Peninsula for Riviera Maya News & Events. She reports on issues from sargassum management and reef conservation to the Maya Train, coastal development, and state and federal policy affecting Quintana Roo and the broader peninsula.Ana has covered environmental and political news since 2023, tracking key developments in Mexico's environmental regulations, coral reef protection, coastal zone management, and the intersection of tourism development with conservation efforts. Her reporting spans from Cancun's hotel zone to the Sian Ka'an Biosphere Reserve and the culturally significant regions of the Yucatán interior.Ana is fluent in English and Spanish, and draws from a wide range of sources including government environmental agencies, conservation organizations, academic researchers, and local community leaders to provide balanced, well-sourced coverage. She is particularly focused on how environmental policy decisions affect the daily lives of residents and the long-term sustainability of the region.For story tips: ana@rivieramayanews.mx