Mexican Caribbean Sees Tourism Surge in 2026, Expects Over a Million Visitors for Easter

Cancun, Quintana Roo — The Mexican Caribbean is experiencing a positive trend in tourist arrivals in 2026, surpassing figures from the same period last year since January, according to Quintana Roo Tourism Secretary Bernardo Cueto Riestra.

Cueto Riestra detailed that both February and March continue to show favorable indicators based on hotel sector data, pointing to a strong first quarter for one of Mexico’s most important destinations.

Ahead of the Easter holiday period, the state government projects the arrival of more than a million visitors over the two weeks, positioning this season as one of the most significant of the year in terms of hotel occupancy and economic impact.

Cueto Riestra explained that this trend responds in part to a strategy to diversify tourist markets, with an emphasis on South America, a region that has gained relevance in recent years.

He highlighted that the implementation of the digital visa has sparked interest from the Brazilian market, reaching up to 800 daily applications. This is coupled with the announcement of a new direct route between Brasilia and Cancun, operated by Gol Linhas Aéreas starting in June, which will strengthen air connectivity with that country.

He also underscored the growth of Colombian tourism — which does not require a visa — and the recovery of the Argentine market, which together could surpass the influx of European visitors to Quintana Roo this year.

This outlook reflects a reconfiguration in tourist flows to the Mexican Caribbean, where the focus on new markets aims to reduce dependence on traditional regions and maintain the economic dynamism of the sector, in a global context marked by changes in demand and international connectivity.