Bacalar, Quintana Roo — Tulum Mayor Diego Castañón Trejo presented the Shared Prosperity Market initiative in Bacalar, a program designed to widen sales channels for producers in southern Quintana Roo and link them directly with new consumers.
The mayor said the plan aims to bring producer families together with buyers beyond their usual local markets, cutting out some of the intermediaries that currently limit their earnings.
According to the presentation, the initiative is intended to strengthen the regional economy by turning local output — including farm and food products from the state’s southern municipalities — into steady income for the families who grow and make it.
Castañón Trejo has promoted the program as a way to extend commercial opportunities beyond Tulum’s tourism-driven economy and into the rural communities of the south, where access to larger markets has traditionally been limited.
The presentation in Bacalar brought the proposal to one of the region’s main agricultural and commercial hubs, placing it before producers and local officials from outside the mayor’s own municipality.
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