CNET Urges Federal Action on Sargassum and Legal Certainty to Protect Quintana Roo Tourism

Tulum, Quintana Roo — Mexico’s national tourism business council has called on the federal government to provide stronger support for international promotion, public safety and legal certainty, warning that the country’s tourism sector is losing global competitiveness.

The Consejo Nacional Empresarial Turístico (CNET) said the industry is facing serious challenges, including the impact of sargassum on Caribbean coast beaches and investor uncertainty linked to recent judicial reforms.

Urgent strategy needed

Cristina Alcayaga Núñez, president of CNET’s Government Relations Commission, said the industry is analyzing urgent strategies to restore the position of Mexican destinations in key source markets.

“We need coordinated federal action to strengthen the Mexico brand abroad and provide security for visitors and investors alike,” Alcayaga said.

Sargassum and security priorities

In Quintana Roo, Alcayaga stressed the need to consolidate government efforts to collect, process and control sargassum along the coast, an ecological issue that directly affects visitor perceptions.

She also called for improved public safety conditions to protect tourists and give confidence to companies investing in tourism infrastructure.

Judicial reform spooks investors

CNET said uncertainty stemming from the recent judicial reform is slowing new tourism projects. The council urged direct coordination with federal authorities to strengthen incentives, streamline permitting and help Mexico regain its leadership in the global tourism industry.