Cancún Underwater Art Museum Reports 20% Drop in Summer Bookings

Cancún, Quintana Roo — The Museum of Underwater Art (MUSA) in Cancún has reported a 20% drop in reservations this summer, a decline that has raised concerns at the venue as the low season approaches.

Roberto Díaz Abraham, founder and president of the museum, confirmed the drop and attributed it to heightened attention to sargassum by competing destinations, negative perceptions among international tourists, and a lack of more aggressive tourism promotion campaigns.

Despite the financial hit, Díaz Abraham said the lower visitor numbers provide a welcome reprieve for the area’s natural reefs. Still, he acknowledged that expectations for the coming months remain cautious.

The museum generates most of its revenue through direct sales of snorkeling, diving and glass-bottom boat tours booked through its digital platform, which records about 13,000 monthly visits and roughly 4,000 unique users.

The summer slowdown breaks a period of growth for MUSA. In 2025, it welcomed approximately 115,000 visitors, up 15% from the 100,000 recorded the previous year.

Looking ahead, the museum plans to boost its online marketing and strengthen partnerships with travel agencies and hotels to sustain demand during the slower months in the Mexican Caribbean.