Canadian Tourism Boom in Quintana Roo: Numbers Double in 2 Years

Tulum, Quintana Roo — The Canadian tourism market has experienced significant growth in Quintana Roo, nearly doubling in the past two years. At the start of the 2025 summer vacation season, 15.5% of tourists arriving in the state are from Canada, marking an 82% increase compared to the 8.5% recorded two years ago.

Enrique Rodríguez Luna, director of the Tulum Hotel Association, noted that this upward trend was also observed in June of last year, when Canadians accounted for 11.4% of tourists—a 36% increase over a 12-month period.

Factors Driving the Growth

Rodríguez Luna attributed the surge to several factors, including a political climate that has led many Canadians to cancel vacations to the United States. He also highlighted improved air connectivity with cities like Toronto and Montreal, as well as promotional efforts by the Quintana Roo Tourism Promotion Council (CPTQ), led by Andrés Martínez Reynoso, which have yielded nearly immediate results.

“The current political situation, which has caused many Canadians to cancel trips to the U.S., is undoubtedly an opportunity for the Mexican Caribbean—not only to attract these potential travelers but also to offer them a positive experience,” Rodríguez Luna stated.

Market Potential and Challenges

The hotel association director emphasized that more than half of Canadian travelers to Mexico visit the Mexican Caribbean. In 2024, this figure reached 1.1 million passengers, with expectations for even higher numbers this year.

However, Rodríguez Luna pointed out challenges, such as reduced airline seat availability, a trend that may persist until the end of the year. He stressed the importance of intensifying efforts to diversify tourism markets beyond the U.S. and Mexico, as successfully demonstrated with Canada.

Looking ahead, he mentioned that the potential implementation of electronic visas for countries like Brazil could further expand opportunities to complement existing tourism flows.