Binance Invests $1B to Make Mexico Fintech Hub

MEXICO CITY — Binance, a leading global provider of blockchain infrastructure and cryptocurrency services, has launched Medá, its new Electronic Payment Funds Institution (IFPE) in Mexico, backed by a projected investment of over one billion pesos (approximately 53 million U.S. dollars) over the next four years.

The new vertical, which will operate independently within Binance's corporate ecosystem, will be focused on processing deposits and withdrawals in Mexican pesos. Its objective is to open a direct channel between the traditional financial system and virtual asset platforms. According to the firm, this operational independence marks a new standard in the country by fostering better regulatory and competitive practices in the sector.

Mexico, a Key Piece for Binance

For Guilherme Nazar, Binance's Regional Vice President for Latin America, Mexico is shaping up to be one of the most strategic markets in the region.

"In a highly concentrated market, Medá seeks to position itself as the number one alternative in the financial technology ecosystem, offering higher quality services at the lowest cost. We believe more competition translates into more benefits for users," he commented.

With a Medá account, users will be able to access, send, and dispose of Mexican pesos for operations within the Binance ecosystem, which already connects more than 285 million people worldwide.

The Mexican venture also reinforces the global regulatory commitment of the group, which currently holds licenses and registrations in 22 jurisdictions, including France, Italy, Spain, Dubai, Japan, Brazil, and Argentina.

Nazar highlighted that the country, with more than 125 million inhabitants, is a key market for advancing financial inclusion and economic development. The intention is to consolidate Mexico as a regional hub for fintech innovation, boosting the convergence between traditional finance and new technologies.

Commitment to Security and Education

Beyond investment, Binance emphasized its commitment to security and regulatory compliance. Globally, the group allocates hundreds of millions of dollars to programs for the prevention of illicit activities, working hand-in-hand with local and international authorities to mitigate risks.

Education also holds a central place. Through Binance Academy, the company will continue to promote free content in Spanish and 30 other languages, from basic to advanced levels. In 2024, this platform reached more than 44 million students worldwide with courses, workshops, and alliances with academic institutions such as UNAM, the Tecnológico de Monterrey, and the Universidad Panamericana in Mexico.

A Milestone for the National Fintech Ecosystem

With the arrival of Medá, Binance not only strengthens its presence in the country but also sends a clear signal of confidence in Mexico as a hub for regional innovation. The firm assures that its new channel will open opportunities for users, entrepreneurs, and companies, while also helping to energize competition in the electronic payments market.