Xcaret Says It Will Abide by Any Supreme Court Ruling on Use of Maya Culture

Cancún, Quintana Roo — Grupo Xcaret will strictly abide by any rulings from Mexico’s Supreme Court (SCJN) on the use and representation of Maya culture in tourism, the company’s corporate communications director, Mauricio Kuri, said.

“We are very respectful of all public policy and we always operate with total respect for the law, and on that basis the adjustments that are requested at the time will be made,” Kuri said. “It is important to note that this is not an Xcaret issue; it is a matter of the evolution of public policy at the national level, which seeks precisely to give due respect to the dignity of Mexico’s indigenous peoples.”

He confirmed, however, that the company will evaluate and eventually carry out adjustments at its parks and hotels in order to comply with the regulations.

Regarding the Sacred Crossing to Cozumel in particular, Kuri said Xcaret is also reviewing the legal conditions for resuming the event, with the clear goal of continuing the activity while phasing in changes as the corresponding regulations are issued.

He noted that events such as the crossing have been adopted by canoeists as an element of personal identity, so the company is seeking a balance between regulatory compliance on cultural rights and the deep roots the tradition holds in the Riviera Maya.

Company points to integrated services for stability

On tourism volatility, Kuri said that despite market pressures the company has maintained stability through the integration of its services and the expansion of its hotel offering, including the opening last year of Casa Cielo at Hotel Xcaret México.

“With this combination of the regular arrival of visitors who come on their own or through agencies that sell the services, plus having vacation club members, who year after year account for roughly 30 percent of our guests, plus the good reception of staying with Grupo Xcaret’s all-fun-inclusive experiences, we have had stability well above what has been seen in the region,” he said.

Adding Casa Cielo at Hotel Xcaret México contributed 900 rooms to the group’s hotel infrastructure and helped ease pressure on the regional market, Kuri said. Occasional changes to schedules or days of service reflect routine seasonal management of demand rather than structural problems at the company, he added.

Kuri concluded that Grupo Xcaret aims to balance compliance with public policy on Maya heritage with the strength of its tourism offering in Quintana Roo.