Quintana Roo’s Magical Towns Shine at National Event

Hidalgo, Mexico — The Secretary of Tourism of Quintana Roo celebrated the successful participation of the state in the recent Tianguis Nacional de Pueblos Mágicos, held in Hidalgo. The event served as a key platform for the promotion and consolidation of its four destinations with this designation: Cozumel, Isla Mujeres, Tulum, and Bacalar.

Bernardo Cueto Riestra, the head of Tourism for the entity, highlighted that the four Magical Towns had a notable presence, successfully promoting their gastronomy, culture, traditions, and the diversification of the tourist offering beyond the traditional sun and beach model.

The state official explained that one of the primary objectives was to captivate the national market, which represents the main visitor base for these destinations. During the tianguis, they engaged with both the general public, interested in handicrafts and gastronomy, and with tour operators and specialized travel agencies.

Cueto Riestra emphasized the importance of strengthening the tourist link between the destinations of Quintana Roo and the rest of the country's Magical Towns, seeking to incentivize both national and international tourists to travel throughout Mexico.

"It is about strengthening the tourist link between the destinations of Quintana Roo and the rest of the country's Magical Towns, incentivizing the national and international tourist to travel through Mexico," he stated.

Beyond this national success, Quintana Roo maintains a "very copious agenda" of tourism promotion in the short and medium term, which includes participation in events in Colombia and promotional tours in Brazil and the rest of South America.

He explained that the strength of the Magical Towns of the Mexican Caribbean lies in success stories like that of Bacalar, which after 19 years in the program, remains a national success case. Meanwhile, Tulum and Isla Mujeres, with a decade of consolidation, continue to captivate the world with their essence, and Cozumel, which joined in 2023, reinforces the state's cultural and tourist offerings.

According to statistics from 2024, the Magical Towns received 3.23 million visitors. This was accommodated by an infrastructure of 519 lodging establishments, 20,241 rooms, and 6,657 vacation rentals, generating an economic impact of 3,372 million dollars.