Quintana Roo Tourism Operators Join FITUR 2026 as Co-Exhibitors

SPAIN. The organizers of the International Tourism Fair (FITUR) 2026, which will be held from January 21 to 25, announced that within Mexico’s participation as “Partner Country,” there will be “co-exhibitors,” including tourism service providers from Quintana Roo.

The co-exhibitors already listed on the official FITUR website are: Akumal Bay Beach & Spa Resort (Tulum); Adventure Lab (Bacalar); Ana y José Hotel Collection (Tulum and Holbox); Holbox Hotel Association; Southeast Airports (ASUR); Atelier de Hoteles (Costa Mujeres, Isla Mujeres); Cancún Shuttle (Cancún Airport); Courtyard and Fairfield Inn by Marriott Cancún Airport and Cancún Travel Group.

The official FITUR site details that Akumal Bay will be at Mexico’s stand, 3B02. “The resort is located in a unique bay with a beautiful beach on the Riviera Maya, between the tranquil waters of the Caribbean Sea and the lush Mayan tropical jungle; it is the ideal setting for activities such as snorkeling, yoga, paddle boarding, or a visit to the coral reef.” To relax your senses, the spa offers various massages and yoga sessions in its characteristic natural environment.

Adventure Lab, at the same stand, explains that they are a comprehensive experience operator based in the Seven Colors Lagoon of Bacalar, Mexico, specializing in connecting travelers with the nature, culture, and essence of this magical destination; they offer tours on sailboats, pontoon boats, paddleboards, and kayaks; “our proposal combines aquatic and land tours, boutique accommodation, and local gastronomy, creating complete and authentic experiences for those seeking to discover Bacalar in a responsible and meaningful way.”

Based in Holbox and Tulum, Ana y José Hotel Collection is a Mexican hotel group of boutique hotels focused on creating authentic hospitality experiences, where design, personalized service, and connection with each destination are at the center of the experience; “our philosophy is based on relaxed luxury, wellness, and creating memorable stays under the concept of The Good Life.”

In Tulum, Ana y José Hotel & Beach Club is a reference point by the sea, recognized for its gastronomic proposal, wellness experiences, close attention, and high-level service for couples, families, and travelers seeking unique experiences.

In Holbox, Ana y José Holbox offers a boutique concept that celebrates the tranquility, exclusivity, and natural beauty of the island, with carefully curated beach experiences in a sophisticated setting.

The Holbox Hotel Association will also be a co-exhibitor, representing a curated selection of independent, boutique, and experiential hotels located on the island of Holbox, one of the most unique and authentic destinations in the Mexican Caribbean.

Furthermore, it promotes joint actions for promotion, marketing, and relations with agencies, tour operators, DMCs, and international partners, especially in strategic markets such as Europe.

Other exhibitors will be ASUR Mexico’s Leading Airports (operator of Cancún Airport), the Atelier hotel chain which has its resort in Playa Mujeres, Isla Mujeres; as well as Óleo Cancún Playa, in Cancún’s hotel zone. Cancún Shuttle, an Authorized Transportation company to offer transfer services to and from Cancún International Airport. Available 24 hours in Cancún, Playa Mujeres, Costa Mujeres, Puerto Morelos, Playa del Carmen, Puerto Aventuras, Akumal, Tulum, and the Riviera Maya.

The Courtyard and Fairfield Inn by Marriott Cancún Airport/Cancún Bay Hotel will have their place at stand 3B02; their specialty for dinner (Italian and Japanese), 3 snacks (American, Italian, and Sushi), 2 Bars.

Finally, Cancún Travel Group offers the widest range of tourism services in the best destinations in Mexico, becoming one of the main receptive operators and most solid DMCs in the group tourism, conventions, tours, and specialized market.

OTHER EXHIBITORS

The other Mexican exhibitors at FITUR will be: Alico Tours México is a DMC & MICE receptive wholesale tour operator in Mexico with over 35 years of experience creating tailor-made trips for tourism professionals; Alpha Travels believes that traveling should be a personal, well-balanced, and memorable experience.

The list includes: Crowne Paradise Resort/Sensira Resort; Decameron Hotels & Resorts; Bahia Hotel & Beach House (Preferred Hotels & Resorts) in the Médano District of Cabo San Lucas; Baja Expeditions and Nautilus Adventures, adventures ranging from 1-day whale watching, snorkeling, or diving in Cabo, to 13-day expeditions through Baja California; Cactus Tours Park, in Los Cabos; Casa Dorada Los Cabos Resort & Spa; Corazón Cabo Resort & Spa; Destinos de México which will be at stand 3D12 – Pavilion P03 that brings together eight co-exhibitors; Durango Hotel and Motel Association; Azabache; AGS Convention and Visitors Bureau; Capital Bus and Carácteres de México. (SIM Agency)