Chetumal, Quintana Roo — Tourism officials in Quintana Roo are preparing a guide to the Mexican Caribbean’s cenotes, a publication that will feature sites located mainly in Tulum, Puerto Morelos and Playa del Carmen.
Pablo Casas, undersecretary of tourism communication and promotion for Quintana Roo, told reporters that the guide is meant to broaden the promotion of tourism experiences beyond the sun-and-beach segment.
Certified Sites Only in First Edition
The first selection includes cenotes that are certified and registered with tourism authorities, a requirement intended to give visitors greater certainty when they use the sites for recreational activities.
Casas said Quintana Roo is home to more than 300 cenotes, meaning the first edition will cover only a portion of the state’s available offerings. One of the criteria for inclusion is that a site hold certification and appear in the corresponding tourism registry.
The publication will allow travelers to identify sites that meet the requirements authorities consider for promotion among domestic and international visitors interested in these ecosystems.
The initiative also aims to encourage responsible practices around cenotes and help protect underground aquifers, while involving local communities in their sustainable use.
Launch Planned at Diving Trade Show
The guide will be presented in New Orleans at DEMA Show 2026, an international gathering for the diving industry scheduled for Nov. 3-6.
The promotion follows the strategy behind the Mexican Caribbean Diving Guide, which compiles underwater experiences available at destinations across Quintana Roo. The state Tourism Department previously presented that guide as part of an effort to diversify tourism offerings through diving, cenotes, underground rivers and caverns.
The addition of cenotes is intended to expand the options promoted in the Mexican Caribbean and steer visitors toward experiences centered on nature, water activities and specialty tourism.
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