Cancún, Quintana Roo — Quintana Roo is putting the final touches on Puerta al Mar, a new tourism experience in Felipe Carrillo Puerto that officials plan to fold into the state’s lineup of attractions, state Tourism Secretary Bernardo Cueto Riestra said.
The project is intended to diversify the Mexican Caribbean’s offerings and channel tourism revenue toward the Maya zone and the center of the state, an area that has drawn far fewer visitors than the coast.
Cueto said the state recently hosted a familiarization trip for 16 wholesale tour operators from Brazil, Colombia, Argentina and Chile. The group visited Bacalar and Chetumal and was introduced to new programs and attractions across the state, including Carrillo Puerto and Puerta al Mar.
“We had a fam trip with 16 wholesale tour operators from the Brazilian, Colombian, Argentine and Chilean markets, who visited destinations such as Bacalar and Chetumal and got to know the programs and all the new offerings available across our state and the Mexican Caribbean, including Carrillo Puerto with Puerta al Mar,” he said.
The strategy, he added, is aimed at making tourism directly benefit local communities so that the cultural wealth of the state’s central region becomes part of the routes promoted abroad, strengthening social and economic development.
The expansion comes alongside infrastructure investment and the reactivation of flights. It also coincides with projects such as the Nichupté bridge and a growing number of international routes, which officials expect to ease travel and bring more visitors in the coming high season.
Beyond Carrillo Puerto, Cueto said the state is backing initiatives in communities including Calderitas and Mahahual, building a refreshed offering for travelers seeking more authentic alternatives.
“This Thursday we will hold meetings to keep moving forward on what the Puerta al Mar experience will be, so that together with the ejido we can add a more tourism-focused experience in the center of our state, as we have done in many destinations where new experiences have opened,” he said.
Cueto said the combination of infrastructure, connectivity and cultural heritage would keep Quintana Roo positioned as an international reference for sustainable and inclusive tourism.
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