Profeco Urges Shoppers to Check Store Complaint Records Before Buen Fin 2026 Purchases

Quintana Roo — With Buen Fin 2026 just days away, Mexico’s consumer protection agency, Profeco, is urging shoppers to research retailers before they spend, warning that a bargain can quickly turn into a financial burden.

The national sales event runs from November 13 to 17, and Profeco’s central recommendation is that shoppers check each store on their list against the agency’s Buró Comercial, an online database that records complaints and compliance problems filed against businesses.

How to check a store

The tool is available at burocomercial.profeco.gob.mx. Shoppers enter the name of the store or service, and the site returns any complaint history or unresolved issues on record. Profeco advises doing this before heading out to shop, not after a purchase goes wrong.

Are interest-free installments worth it?

Profeco says buying on meses sin intereses — Mexico’s interest-free installment plans — can make sense, but only with care. Small monthly payments can snowball into months of financial strain, the agency warned.

To use the plans safely, shoppers should confirm the total price before accepting any discount, then divide that figure by the number of months offered. That calculation shows exactly how much of the household budget will be committed for the following months.

What to do if a discount is not honored

Profeco has opened several channels for consumers to report stores that fail to honor advertised prices or promotions. Complaints should include the name of the physical store or website, the discount that was advertised and the price actually charged.

• Consumer hotline: 55 5568 8722 and 800 468 8722
• Social media: @AtencionProfeco and @Profeco on X; ProfecoOficial on Facebook
• Email: denunciasprofeco@profeco.gob.mx, denunciapublicitaria@profeco.gob.mx and asesoria@profeco.gob.mx

The guidance comes as local business groups in Quintana Roo have also warned about fake discounts and misleading offers during this year’s edition of the event.