Mexico Tourism Secretariat Used AI Images That Falsify Cancún, Los Cabos and Puerto Vallarta

AI-generated image of a beach posted by Mexico's Tourism Secretariat that does not match Cancún

Mexico City — Mexico’s Tourism Secretariat promoted Cancún as the country’s top vacation destination on social media, but the image it used to illustrate the claim was generated by artificial intelligence and does not resemble the actual resort city, nor do the images it posted for Los Cabos and Puerto Vallarta.

In a Facebook post, the secretariat said Cancún ranked first in Allianz Partners’ “Top Spring Break Destinations 2026” list, followed by Los Cabos in second place and Punta Cana in third. But the accompanying image showed an imaginary version of Cancún, with sea and beaches on both sides of the Hotel Zone instead of the Nichupté Lagoon that separates it.

The post also referred to Los Cabos as San José del Cabo, which is technically the municipal seat of the destination that also includes Cabo San Lucas. The image used for that entry depicted a fictional El Arco de Cabo San Lucas with two arches, though the actual rock formation is located in Cabo San Lucas, not San José del Cabo.

The Puerto Vallarta image likewise showed invented buildings and architecture, including a version of the city’s landmark Church of Our Lady of Guadalupe missing its iconic tower.

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By Ana Reyes

Ana Reyes covers environmental policy, conservation initiatives, infrastructure projects, and political developments across the Yucatán Peninsula for Riviera Maya News & Events. She reports on issues from sargassum management and reef conservation to the Maya Train, coastal development, and state and federal policy affecting Quintana Roo and the broader peninsula.Ana has covered environmental and political news since 2023, tracking key developments in Mexico's environmental regulations, coral reef protection, coastal zone management, and the intersection of tourism development with conservation efforts. Her reporting spans from Cancun's hotel zone to the Sian Ka'an Biosphere Reserve and the culturally significant regions of the Yucatán interior.Ana is fluent in English and Spanish, and draws from a wide range of sources including government environmental agencies, conservation organizations, academic researchers, and local community leaders to provide balanced, well-sourced coverage. She is particularly focused on how environmental policy decisions affect the daily lives of residents and the long-term sustainability of the region.For story tips: ana@rivieramayanews.mx