The History and 2025 Relaunch of Mexico’s Made in Mexico Seal

The Made in Mexico seal is a symbol that has accompanied national products for decades; its evolution reflects the country’s changes and the effort to strengthen identity, quality, and domestic consumption.

Its origin was in 1978, when Mexican designer Omar Arroyo Arriaga created the logo, which was presented by the Secretariat of Commerce and Industrial Development. The purpose was to promote the consumption of national products, both within and outside Mexico, and to strengthen local industry. That year, the official standard NMX-Z-009-1978 was published, regulating its formal use.

The original design showed the head of an eagle in profile, looking to the left, accompanied by the legend “Hecho en México,” a simple, clear, and functional image.

Adaptation Over Time

In 2004, the first update of the design was carried out; the eagle was softened, the stroke was modernized, the typography was modified to give a more dynamic appearance, and the slogan was included: “Fíjate que esté Hecho en México,” with the aim of encouraging consumers to check the origin when purchasing.

In 2009, the logo was refined, adjustments were made to the details of the eagle’s plumage, and the additional phrase was removed, leaving only “Hecho en México.” This simplified design allowed for cleaner application on different products, materials, and campaigns.

Thanks to these updates, the seal has remained recognizable and functional over decades, a symbol that has accompanied numerous Mexican products.

2025 Relaunch

In February 2025, the Mexican government relaunched the seal as part of the Plan México, a strategy by President Claudia Sheinbaum aimed at strengthening the national industry, reducing dependence on imports, and positioning the country as a manufacturing power.

The relaunch is led by the Secretariat of Economy, headed by Marcelo Ebrard, and seeks to revitalize the meaning of the seal, representing quality, innovation, competitiveness, and national pride. It is proposed that the distinctive be a “letter of introduction” for Mexican products, both in the domestic and international markets.

“President Claudia Sheinbaum instructed me that, first of all, we start by recovering the pride of what is Made in Mexico. That is the most important thing because it is the foundation. Our national pride, our recognition of our capabilities. Not against anyone, but in favor of our future,” the official emphasized.

The regulation requires that products using the seal be manufactured, assembled, or produced in Mexico and comply with quality standards and official certification. This regulation ensures that the distinctive retains its symbolic and trust value.