Cozumel Sets Up Working Group to Strengthen Tourist Assistance

Cozumel, Quintana Roo — Municipal officials have set up a working group aimed at making sure visitors to the island get faster help when something goes wrong during their stay, the Cozumel city government announced.

The meeting, held at the office of the General Secretariat and led by Municipal President José Luis Chacón Méndez, brought together Tourism and Economic Development Director Elías Farah Ceh, General Secretariat office head Claudia Elena Arias Acosta, and staff from the Tourist Assistance and Protection Center (CAPTA) and the Inspection and Commercial Regulation department.

The group agreed to put mechanisms in place to give immediate attention to tourists who run into problems while visiting. Farah Ceh said protocols already exist, but officials want to sharpen the strategies so they work faster and more efficiently.

Specialized prosecutor’s desk proposed

Among the proposals was opening talks with the State Prosecutor’s Office to explore creating a specialized tourist assistance desk that would allow complaints to be filed more quickly.

“It is a concern of Municipal President José Luis Chacón that every tourist who visits us has the best possible experience,” Farah Ceh said, adding that the meetings will be held more frequently.

Officials also agreed to update the registry of vehicle rental businesses in order to improve service and head off situations that could damage the image of the destination, known as “El Cielo en la Tierra” — Heaven on Earth.

In parallel, the city will launch a media campaign aimed at visitors and service providers to raise awareness about the importance of supporting those who come to enjoy the island’s natural attractions.

More than 7.6 million visitors

Citing data from the Quintana Roo Port Administration (APIQROO) and airport operator ASUR, officials said 7,633,380 tourists arrived in Cozumel between January and October 2026.

  • 3,064,189 arrived through the San Miguel dock
  • 4,042,528 arrived through the island’s three international cruise docks
  • 526,663 arrived through Cozumel International Airport

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By Laura Castillo

Laura Castillo covers tourism, business, and economic development across Cancún, Playa del Carmen, Tulum, and the wider Riviera Maya for Riviera Maya News & Events. She tracks the region's most important business stories — from hotel investments and airline route expansions to real estate market trends and local economic policy — helping English-speaking readers stay informed about the economic pulse of Mexico's Caribbean coast.Laura has been reporting on Quintana Roo's tourism sector since 2020, closely monitoring developments in Cancun's hotel zone, Tulum's rapidly growing commercial corridor, and the evolving business landscape in Playa del Carmen. Her coverage includes corporate investments, employment trends, infrastructure projects, and the economic impact of events like sargassum seasons and hurricane preparation.Before joining Riviera Maya News & Events, Laura worked in business development and market analysis in the Riviera Maya region, giving her first-hand insight into how tourism, real estate, and local commerce intersect. She is fluent in English and Spanish.For story tips: laura@rivieramayanews.mx