Cancún, Mexico — November 28, 2025, is set to be a key date for Cancún as the city hosts the Expo Turismo Health & Wellness 2025 at the Hotel The Pyramid Cancun-All Inclusive. The event will run from 10:00 to 16:00 hours. This expo represents a significant evolution from the traditional Foro Cancún Turismo Médico, marking a strategic step in consolidating Cancún as a comprehensive destination for health, wellness, and specialized medicine.
The expo's focus extends beyond medical tourism to include the growing sectors of wellness, prevention, and comprehensive healthcare. With the objective of becoming a national and international benchmark, the event will bring together doctors, specialists, healthcare service providers, wellness suppliers, and key players from the tourism ecosystem.
Attendee Profile
The event is expected to attract a diverse audience, including doctors, clinics, insurance companies, medical technology providers, and tour operators. Participation from government representatives from the health and tourism sectors is also anticipated, which will establish a conducive space for networking, alliances, and B2B business among participants.
Thematic Focus
A highlighted feature of the expo will be the presence of a panel of high-profile international speakers. Strategically selected experts will share their vision on how to position Cancún as a global leader in medical tourism.
The forum will feature figures such as Dr. Prem Jagyasi (India/Dubai), who will address destination positioning strategies, and Lola Giner (Spain), who will offer promotional perspectives from a governmental approach. Additionally, consultant Nataliia Strokovska (Ireland/Ukraine) and Adele Kulyk (Canada) will share their expertise on attracting international patients and the particularities of the Canadian patient market, respectively.
Opportunity for Brands
The expo represents a unique opportunity for brands within the sector, given that medical tourists typically spend between $11,500 and $13,000 USD, considerably more than the traditional tourist, who spends between $1,300 and $1,500 USD. The Mexican medical tourism market projects impressive growth, from 1.73 billion USD in 2024 to 10.36 billion USD by 2030, indicating a compound annual growth rate of 19.6%.
Sponsorship Modalities
The Expo Turismo Health & Wellness 2025 not only promises to be an attractive event but also an important engine for the economic and tourism development of Cancún. With the support of the Benito Juárez Municipal Government and the Municipal Secretariat of Tourism, this event is expected to contribute significantly to the growth of the health and wellness sector in the region.
For more information, visit www.turismocancun.mx or contact +52 9985787089 / +52 5584288708.
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