A hand with a plastic glove holding a cheeseburger with lettuce, tomato, onion, cheese, and a beef patty on a sesame seed bun over a stainless steel surface.

“Discover Playa Del Carmen’s Epic Burger Day Deals!”

May 28th is celebrated as Burger Day in Mexico, a day when residents relish their burgers with a variety of toppings such as pineapple, chipotle, bacon, or avocado. Despite it being the off-peak season for tourism in Playa del Carmen, international franchises have used the occasion to boost their sales.

While many establishments offer substantial discounts, the primary goal is to attract as many customers as possible. Carmen Moreno, the manager of international burger chain Carl's Jr., noted that their successful marketing strategies have enabled them to participate in a nationwide offer. They provide their Famous Star burger for just one peso when ordered as part of any combo meal. The only exception is the kids' combos, which do not include the one peso burger deal.

Moreno reported that Burger Day has significantly increased sales for May. Although there has been a slight decrease in the number of both foreign and Mexican visitors to their Playa del Carmen branch, located in a local shopping mall, the restaurant still manages to maintain a steady flow of customers. Moreno estimates that they currently serve about 50 percent of their regular customer base. However, they remain hopeful that the tourist outlook will improve, allowing them to reach their usual 80 percent sales figures during peak holiday periods.

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In another popular burger joint located at the intersection of Fifth Avenue and Juarez Avenue, residents of Playa del Carmen could purchase a simple burger for just 28 pesos. This American and German culinary fusion has become a staple part of Mexican cuisine. Despite the overall decrease in visitor flow in the tourist area, burger-serving restaurants have seen a high influx of local residents eager to partake in the Burger Day celebrations.