Tulum’s New Plan for Beaches and Jaguar Park Access

Mexico City — President Claudia Sheinbaum announced this morning that a report on the tourism and environmental crisis in Tulum will be presented next week, a delay from the initial announcement that it would be delivered this week.

However, she revealed that the report, overseen by the federal Secretary of Tourism, Josefina Rodríguez Zamora, will include a territorial planning plan developed in conjunction with the municipal government, as well as specific measures to address problems of beach access and access to the Jaguar Park.

"Yes, the Secretary of Tourism will indeed come to present everything related to Tulum, and also Edna Vega (Secretary of Agrarian, Territorial and Urban Development), because there must be a territorial planning program together with the municipality," she stated.

"All of that is being worked on. I believe she can come next week," said Claudia Sheinbaum with some uncertainty, while simultaneously looking to her right, where her team is positioned during her morning press conferences, as if seeking visual confirmation.

Josefina Rodríguez visited Tulum last week to meet with tourism service providers and local authorities, following growing concerns about the destination's loss of appeal, conflicts over access to public beaches, and complaints regarding the management of the Jaguar Park, which is under military control.

The issue gained relevance since the beginning of October, following a report published by Proceso that questioned the Jaguar Park project and the alleged fees to enter natural areas that were previously freely accessible. The publication triggered a wave of criticism and comments on social media that placed Tulum at the center of a negative campaign, associating the destination with urban disorder, lack of planning, and environmental deterioration.

Claudia Sheinbaum confirmed that the Secretary of Tourism is working in coordination with the General Directorate of Protected Natural Areas to define the access points, signage, and boundaries of the park.

"She is also looking into the issue of many places where there is no access to the beach due to private hotels. Josefina is reviewing all of that," she said.

The federal government seeks to reverse the perception of crisis in Tulum through a comprehensive strategy that combines sustainable tourism development, urban planning, and respect for the environment.

For now, expectations are centered on the report that, according to the President's offer today, will be presented next week by Josefina Rodríguez, which will outline the concrete actions to restore confidence in the main tourist destination of the Riviera Maya.