Quintana Roo, Mexico — From January to July 2025, the tourist destinations of the Grand Costa Maya brand were visited by more than 575,000 tourists, representing 22,000 fewer visitors than the same period in 2024.
The Grand Costa Maya brand comprises the tourist destinations of Chetumal, Bacalar, and Mahahual. According to statistics from the Quintana Roo State Tourism Secretariat (Sedetur), the state capital registered a 5.4% decrease in tourists. In Mahahual, the decline was 2.4%, and in Bacalar, the decrease in tourist arrivals was 0.4%.
Regarding hotel occupancy in the first seven months of this year, the 145 hotels and more than 1,500 rooms in Bacalar registered an occupancy rate of 60.7%. In Chetumal, the 83 hotels and more than 2,000 rooms closed with 57.6% occupancy. In Mahahual, its 49 lodging centers and nearly 700 rooms registered an occupancy percentage of 50.4%.
The Grand Costa Maya brand and its tourist destinations—Chetumal, Bacalar, and Mahahual—are promoted as destinations for nature, adventure, sustainability, ecology, history, and culture, both nationally and internationally.
In an effort to increase tourist presence in the destinations of the southern Mexican Caribbean, tourism service providers are implementing countless advertising campaigns and strategies.
In this context, on November 1, southern Quintana Roo will be the stage for an unprecedented event: the official launch of the Chetumal-Bacalar Romance Route, an innovative tourist corridor specialized in weddings and romantic experiences, led by young entrepreneur José Mac-Liberty.
José Mac-Liberty stated that this project seeks to position the southern part of the state as a leading destination in the wedding and experiential tourism segment. A Romance Route Gala Dinner will serve as the launch of the official platform, where all service providers can register their products and services.
“This Gala Dinner is key because it will unite hoteliers, wedding planners, musicians, florists, caterers, decorators, photographers, and artisans under a single vision: to promote the natural and cultural beauties of southern Quintana Roo,” Mac-Liberty said. “We want the world to know places like Mahahual, Huay-Pix, Xul-Há, Bacalar, Calderitas, José María Morelos, and Felipe Carrillo Puerto, destinations full of magic and charm.”
He specified that the event will include a space dedicated to community tourism and local artisans, who will present products made in Mayan communities, strengthening cultural identity and the regional economy.
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