Riviera Maya, Mexico — The Riviera Maya closed 2025 with an estimated 8% growth in real estate projects, maintaining its position as one of the most attractive investment markets in the country.
Despite the recession recorded in Tulum during the recently concluded year, the destination overall remained afloat with approximately 600 construction projects that started and placed the region as one of the most competitive in Mexico.
Wilberth Gutiérrez Álvarez, national president of the Mexican Association of the Real Estate Industry (AMII), estimated that this represented an investment of around 800 million dollars, taking into account the completion of federal projects.
“I consider the balance to be positive. This was a year of many challenges. We know that ultimately the Riviera Maya implies a strip, an important region in the north of the state of Quintana Roo, which spans from Puerto Morelos to Tulum. And in this stretch, in this space, we actually found different behaviors in the real estate market,” explained Gutiérrez Álvarez.
How Did the Market Sustain Itself Despite the Recession in Tulum?
These were various projects executed in the last year in the region, related to the construction of condominium developments, hotels, commercial plazas, social interest housing, among others.
The above generated a significant number of jobs in the region, mainly in the construction sector, but also those linked to the service sector.
In just the first four months of the year, Governor Mara Lezama announced the creation of 16,273 new jobs, mainly those linked to construction.
This year will be very interesting for the sector, because it will be possible to know what effects the renegotiations of the Mexico-United States-Canada Agreement (USMCA) will bring, so the forecast for 2026 is still reserved.
“That investments are maintained considering that we are going to have an adverse climate due to the negotiation or renegotiation of the Free Trade Agreement. And that growth, if there could be, let’s say it could be less complicated, but that the authority does not increase taxes and continues working to strengthen infrastructure and security in the state,” he stated.
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