Cancún, Quintana Roo — The government of Quintana Roo is launching a major push to attract Brazilian tourists, banking on new direct flights and a streamlined digital visa system to double visitor numbers from South America’s largest economy this year.
As part of a new promotional campaign in Brazil, state officials recently met with over 200 Brazilian travel agents, airlines, and tour operators to highlight the benefits of Mexico’s new digital visa for entry. Five airlines that connect Brazil with Mexico participated, including Aeroméxico, Gol Linhas Aéreas, Azul Brazilian Airlines, Avianca, and Copa Airlines, alongside major tour operators selling Cancún and the Riviera Maya.
A key announcement confirmed that Gol Linhas Aéreas will resume direct flights from Brasília to Cancún starting June 20. The route will operate three times weekly year-round, having previously run only seasonally.
Other carriers like Avianca and Copa Airlines are considering expanding connectivity to the Mexican Caribbean through routes with layovers in Panama and Colombia, which could further increase the flow of Brazilian tourists.
The promotion will continue with the Mexican Caribbean’s participation in the World Travel Market Latin America trade fair in São Paulo, where authorities and business leaders aim to strengthen commercial ties with the Brazilian market.
An official visit by Mexican President Claudia Sheinbaum to Brazil is also planned in the coming months, which could bolster bilateral relations and tourism exchange between the two countries.
Bernardo Cueto, head of Quintana Roo’s Tourism Secretariat, reiterated that the electronic visa allows Brazilian citizens to apply for entry authorization completely online, 24 hours a day, facilitating travel to Mexican Caribbean destinations.
According to tourism sector figures, the Mexican Caribbean received about 85,000 Brazilian visitors in 2025. The goal for this year is to at least double that number, driven by new air connectivity and the simplified immigration process via the e-visa.
Cueto noted that the issuance of e-visas for Brazilians is progressing well and is already boosting interest in traveling to the Mexican Caribbean. The Mexican Consulate in São Paulo is currently issuing around 800 authorizations daily.
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