Tulum’s Basic Goods Prices Jump 60%, Squeezing Locals

Tulum, Quintana Roo — While official statistics report moderate national inflation, prices for essential goods in Tulum have skyrocketed by as much as 60%, far exceeding national averages and placing severe financial pressure on local families. Merchants in both tourist and urban areas have significantly raised prices, drastically reducing residents' purchasing power.

Inflation Outpaces National Figures

The National Institute of Statistics and Geography (Inegi) reported an annual inflation rate of 3.59% in January 2025. However, an investigation by this outlet reveals that the cost of living in Tulum has surged well beyond that figure. Staples such as tortillas, milk, chicken, eggs, and domestic gas have seen price increases ranging from 20% to 60% compared to the previous year.

For example, a kilogram of tortillas has risen from 18 pesos to between 28 and 32 pesos. Ultra-pasteurized milk now costs 30 pesos per liter, up from 22 pesos, while chicken breast prices have jumped from 95 pesos to as much as 125 pesos. Other essentials like bread, oil, legumes, and fruits have also seen sharp increases. Notably, the price of a box of oranges has doubled from 200 to 400 pesos.

Residents and Vendors Struggle to Adapt

Ramón Pech, owner of a store in Tumben Káh, explained the challenges: “Tulum is an expensive town. Everything costs more because of tourism, and we as vendors also buy at higher prices. But some take advantage—some products arrive already inflated from suppliers, while others are marked up further if customers don’t ask.”

The trend extends beyond tourist zones, affecting neighborhoods such as La Veleta, Aldea Zama, Tumben Káh, and Guerra de Castas. Many workers now purchase only daily necessities, buying small quantities like three eggs, 10 pesos’ worth of tortillas, or a small bag of beans.

Elvia, a fruit vendor at the local market, confirmed the volatility: “Prices change every week. I have to adjust or I’ll lose money. People complain, but what can I do? I’m also buying at higher costs.”

Growing Disparity Between Tourism and Local Wages

The contrast between Tulum’s luxury economy and the reality of local wages is becoming increasingly stark. Many tourism sector workers earn minimum wage while facing costs comparable to those in Cancún or Playa del Carmen.

“Tourists pay without question, but locals earning minimum wages can’t keep up with these prices,” lamented a resident from the 2 de Octubre neighborhood.

Amid these challenges, the Bank of Mexico has revised its 2025 economic growth forecast to just 0.1%, reflecting weak consumption and investment nationwide, particularly in southern regions. In Tulum, the rising cost of living shows no signs of slowing, deepening the divide between tourists and residents.

Related Coverage

• Economic Crisis Overwhelms Quintana Roo Households – Families struggle as basic goods become increasingly unaffordable.
• Egg Prices Rise in Cancún Despite Being a Basic Necessity – Consumers face higher costs for essential items.
• Where is Cancún’s Most Expensive Grocery Store? – A look at pricing disparities in local markets.

The situation underscores the urgent need for measures to address inflation and support local residents facing financial hardship.