Mérida’s Shopping Program Returns with Prizes for Historic Center Visitors

Mérida, Yucatán — With the objective of combating the “January slump,” the Mérida Chamber of Commerce, Services and Tourism (Canaco-Servytur) has reactivated the “Ven al Centro y Gana” (Come to the Center and Win) program. The campaign aims to revitalize businesses in Mérida’s Historic Center from January 16 to February 2 of next year.

The project, in collaboration with the Yucatán State Secretariat of Economy and Labor (SETY) and the Mérida City Council’s Technical Tourism Unit, seeks to revitalize the capital’s main commercial corridor with attractive prizes for shoppers.

Enrique Molina Casares, president of Canaco-Servytur, stated that the initiative returns as a joint and open strategy so that businesses established in the center can attract customers during what is considered a low season for the sector.

Magnet for Visitors

“The ‘Ven al Centro y Gana’ program was created by the Chamber of Commerce and has as its main objectives to attract visitors to the city center, increase sales for established businesses, and generate a positive experience for the consumer and tourism,” he explained.

The call is directed at two sectors: business owners and consumers. Businesses can register through Canaco-Servytur promoters or by contacting the chamber directly.

To register, businesses will be asked for their tax status certificate and proof of address, as only those located within the perimeter defined by 47th Street North, 71st Street South, 50th Street East, and 70th Street West will be eligible.

Registrations are now open, both for chamber members and non-members, and will be available until January 14.

Minimum Purchase

As for customers, by making a minimum purchase of 200 pesos at participating businesses, they can enter a raffle to win prizes. Ermilo Barrera Novelo, Secretary of Economy and Labor, specified that the rewards include appliances, motorcycles, air conditioners, and televisions.

It was also detailed that to enter this raffle, buyers must register their purchase receipt on the website venalcentroygana.com and correctly answer a trivia question to complete the process. Each entry corresponds to one purchase, and winners will be announced on the Canaco pages on February 3.