Madrid, Spain — Quintana Roo Governor Mara Lezama Espinosa and Eduardo Osuna Osuna, Vice President and General Director of BBVA Mexico, have confirmed that the 2026 Banking Convention will be held in Cancún from March 18 to 20, 2026. This marks the first time in the event’s history that it will take place in Cancún.
The confirmation came after a working meeting held during the International Tourism Fair (FITUR) 2026, where both parties reviewed the progress and logistical requirements for the event organized by the Mexican Banking Association (ABM). The convention will be hosted at AVA Resorts and will bring together the main players in the national financial system.
“Good news for Quintana Roo from Madrid, from FITUR: the 2026 Banking Convention in Cancún is confirmed. We have discussed many financial topics, state investment opportunities, and how the World Cup serves as a development lever, but something fundamental is the banking convention confirmed in our state,” stated the state executive.
For his part, Eduardo Osuna highlighted that, in addition to the convention, they discussed the broad investment opportunities that Quintana Roo offers, as well as the financial sector’s confidence in the entity’s economic growth and stability.
After the meeting, Mara Lezama and Eduardo Osuna participated in the Tourism and Investment Forum alongside international entrepreneurs and panelists, with the goal of continuing to attract capital to Mexico and positioning Quintana Roo as a strategic destination not only for tourism but also for finance and business, leveraging global-scale events like the 2026 World Cup.
BBVA is one of the most solid and relevant financial institutions in the country, with strong investment capacity and long-term vision. For Quintana Roo, its participation and support represent institutional confidence, capital attraction, and the possibility of strengthening a more diversified economic ecosystem where tourism coexists with financial services, innovation, and business development.
It is worth noting that the Banking Convention is the most important event in the financial sector in Mexico, and its arrival in Cancún marks a historic milestone, as it will be held for the first time outside traditional venues, consolidating the Mexican Caribbean as a host for strategic national-level meetings.
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