Cancún — With the presence of Governor Mara Lezama Espinosa and the participation of more than four thousand students from high schools and universities in the municipality of Benito Juárez, the official presentation of the "Vive Libre" program was held. This innovative prevention strategy uses virtual reality as a tool to sensitize young people to the risks of substance use, alcoholism, and violent conduct.
A Program for Youth Aged 12 to 29
The program, driven by the municipal government of Benito Juárez, is aimed at youth from 12 to 29 years old and seeks to strengthen responsible decision-making, foster healthy lifestyles, and promote a culture of peace within the student community.
During the launch of the program, students from various educational institutions were in attendance, including CECYTE 1, 2, 3, and 4; Universidad del Caribe; Universidad Politécnica; Instituto Tecnológico; Bachilleres 1, 2, 3, and 4; UNID; CONALEP 1, 2, 3, and 4; CBTIS 111, 272, and 301; Universidad de Quintana Roo; CETMAR 41; Nat Khan; Álamos; Boston; Grupo Tecnológico Universitario; Universidad Oriente; Instituto Pericial Judicial; and the Universidad Tecnológica.
Engaging Keynote Addresses
As part of the event, two keynote conferences were held to promote reflection and personal transformation among attendees.
Facundo, with the talk "Kawishi no Tondoja," shared a message about authenticity, self-esteem, and the importance of making conscious decisions.
Sebastián Marroquín (Juan Pablo Escobar) presented the conference "Una historia para no repetir" (A Story Not to Be Repeated), based on his life testimony, with a focus on reconciliation, peace, and violence prevention.
Leveraging Technology for Social and Educational Impact
The "Vive Libre" program represents a coordinated effort to leverage technology as a means for social and educational impact, contributing to the emotional well-being and integral development of Cancún's youth.
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