Cozumel, Quintana Roo — Municipal and state tourism officials met in Cozumel to align the island’s tourism development program and review plans for a sweeping remodel of its main waterfront avenue.
Elias Farah Ceh, the island’s director of Tourism and Economic Development, attended Friday’s workshop on the alignment and integration of Cozumel’s tourism development program, joined by representatives of the Quintana Roo Tourism Secretariat (SEDETUR).
State officials presented progress and details on the comprehensive remodeling of Rafael E. Melgar Avenue, along with related projects aimed at modernizing and improving the urban image of the corridor where the island welcomes visitors from around the world.
SEDETUR was represented by Omar Govea Hernández, deputy secretary for Tourism Planning, Public Policy and Governing Bodies; Ariel Valtierra Hernández, coordinator of Tourism Planning and Governing Bodies; Jonathan Kevin Salazar Rodríguez, technical director; and Andrés Gerardo Aguilar Becerril, deputy secretary for Tourism Management.
The municipality was represented by councilors Lenin Alejandro Mattar Pérez and María Fernanda Vargas González. Members of the Tourism Advisory Council attended as special guests, exchanging ideas, offering final suggestions and raising questions ahead of the start of work on what officials described as Cozumel’s most important avenue.
Farah said the workshop, held in the Salón Municipios at the Municipal Palace, was split into several modules designed to create a space for coordination between municipal and state authorities. The goal was to align and integrate Cozumel’s Tourism Development Program, which is guided by the Quintana Roo Sustainable Tourism Master Plan and the National Magic Towns Strategy.
He said the approach seeks to move the island away from a traditional model toward one that is modern, competitive and inclusive. The strategy aims to go beyond a purely commercial focus and shift toward regenerative, sustainable tourism that directly benefits the community and ecosystems such as its reefs and jungles, he added.
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