Cozumel Hotel Occupancy Rises in September, but Tourist Spending Falls

Cozumel, Quintana Roo — Hotel occupancy on Cozumel closed September at 45 percent, a two-percentage-point increase over the same month in 2025, but visitor spending dropped, according to Pablo Aguilar Torres, the island representative of the Quintana Roo Tourism Promotion Council (CPTQ).

Aguilar Torres said that despite the slight rise in occupancy, tourism service providers have felt a decline in the economic spillover from visitors.

“What has really been affected is the spending that tourists normally generated,” he said in an interview.

He noted that September, October and part of November make up Cozumel’s low season. During that period, he added, sporting events help keep hotels, restaurants and other businesses busy.

“Sports tourism is something Cozumel is already an international reference for, as the island of sport,” he said.

Recent competitions include Ironman 70.3 and other triathlons held during September.

The CPTQ representative said tourism activity could recover in October, November and December, driven by new events and promotional campaigns in Mexico, Brazil, Argentina, France and Italy.

He added that talks with several airlines are continuing in an effort to strengthen the island’s air connectivity.

“We are still waiting for official announcements so we can provide more information about new flights expected by the end of the year,” he said.

Among the operations under consideration is Neos airline’s Milan-Cozumel route, along with efforts by the business sector to restore flight frequencies with Guadalajara.