Mexico — The pyramid of Chichén Itzá, a symbol of Mayan splendor and one of the New Seven Wonders of the World, has solidified its position as the most visited archaeological site in Mexico between January and August 2025, with 1.5 million visitors, according to data from the Secretary of Tourism (Sectur).
During this period, the country's archaeological zones and museums registered a total of 14.6 million visitors, reflecting national and international interest in Mexico's cultural heritage, as reported by the head of Sectur, Josefina Rodríguez Zamora.
Chichén Itzá, Teotihuacán and Tulum Concentrate Half of Archaeological Tourism
According to figures from the National Institute of Anthropology and History (INAH), the three most visited archaeological zones were Chichén Itzá (1.5 million visitors), Teotihuacán (1.2 million), and Tulum (790 thousand), which together represent 51 percent of the national total.
Rodríguez Zamora highlighted that this growth of 4 percent compared to 2024 demonstrates the strengthening of cultural and heritage tourism, which generates jobs, creates economic spillover, and promotes pride in the country's history.
Growth of Tourism in Museums and Cultural Heritage
Regarding the country's museums, these received 7.7 million visitors during the same period, representing an increase of 17.6 percent compared to 2024. Among the most visited are the National Museum of Anthropology, the National Museum of History, and the Templo Mayor Museum.
The Secretary of Tourism emphasized that "each museum and each archaeological site tells a part of our history, and projects to the world the greatness of Mexico," reaffirming the role of cultural tourism as an engine for development and the conservation of national identity.
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