Business Leaders Propose Autonomous Committee to Run Quinta Avenida Trust

Playa del Carmen, Quintana Roo — Meetings to form a trust for Playa del Carmen’s Quinta Avenida have already begun, but the Riviera Maya Business Coordinating Council has not yet been invited to take part, its president, José Ramón Cárdenas González, said.

Cárdenas González said business leaders recently met with Hernán González De los Santos, the state secretary of land-use planning, to argue for restoring the Quinta Avenida Urban Image Regulation, a planning tool that stopped being enforced under previous administrations.

He said the aim is to bring back common standards for regulating conditions along the avenue, preserving its appearance and maintaining its appeal to tourists.

Business leaders seek oversight role

The business leader said the project should include an autonomous committee with private-sector participation, rather than leaving oversight to the municipal government alone, to monitor how money flowing into the trust is handled.

He said business involvement would allow for monitoring and management mechanisms for funds earmarked for maintaining and improving Quinta Avenida.

Security and hawkers in focus

On security, Cárdenas González acknowledged the presence of Public Security officers along with National Guard and Mexican Navy personnel, saying their deployment helps create a sense of calm in the tourist corridor.

He noted, however, that problems persist with street vendors and unlicensed tourist services, particularly people promoting tours and excursions. Those practices have prompted complaints from visitors about alleged fraud, he said.

Cárdenas González warned that such practices damage the destination’s image and said they must be addressed alongside the harassment of tourists as part of the broader effort to restore order along Quinta Avenida.